What is Alexa ranking? How to improve Alexa ranking.

What is Alexa ranking? How to improve Alexa ranking.

Alexa.com set up a ranking system for examining and formation of visitors. They follow a simple Alexa ranking algorithm wherein the traffic is recorded from the users who have installed the Alexa toolbar for the duration of three months or more. Alexa ranking system founded in 1996.  Alexa is a subsidiary company of Amazon.com (acquired by Amazon in 1999). Alexa is a California based company. Alexa ranking system is specializing in providing commercial web traffic data gathered via various toolbars and web browser extensions. Alexa’s most notable previous activities include providing a database system Alexa has also create a various search facilities.

Alexa ranking system has two parameters:

  • Reach
  • Page views

Reach is defined by the number of Alexa users who visit Alexa site in a single day. Page view is defined as the number in which a particular user visits the Alexa website multiple times in a single day. At the end all such visits are called as a same. Alexa ranking system works by calculating the geometric mean and count the reach and page view over a period of time.

What is Alexa ranking system?

If you want to check your website rank, visit alexa.com and download the Alexa toolbar. Alexa toolbar is works as a search engine and shows the ranking as well. Alexa toolbar works towards sending data to the central server at the time of visit. This information is further passed to the server about IP. All these information’s are collected from the Alexa toolbar users only.

Advantages of Alexa Ranking Search

  • Alexa toolbar is very useful for the beginners who have just started the website to get into popularity.
  • It is known as one of the popular ranking system.
  • The Advertisers choose this site to check the value of your site.
  • Alexa Ranking system is used for determining the website popularity.

Disadvantages of Alexa Ranking Search

  • It is dependent on ALEXA toolbar installed in your browser.
  • Some experts feel that it is not accurate.
  • Anyone can easily evade these ranking systems.
  • Alexa ranking system does not consider the SEO factors even to determine the ranking.

How to improve Alexa ranking

After reading above, you really understand what is the Alexa rank?


You want how to Increase Alexa Rank quickly?

Let’s talk about how Alexa rank helps to improve your website rank and finding the best tips to lower down your Alexa rank.

Unique Content: As you know content is king. This is first and primary requisite of any website. The content of your site must be unique, field with high quality, original and plagiarism free.  Alexa.com acts as a incentive to boost the performance of good quality and fresh content websites by web parameters.

  • Keeps your audience engaged
  • Increases your search engine rankings
  • Positions you as an authority

Write content regularly- Social media is like as a tool it helps increase the traffic of your website. write a content on regular basis and share your blogs on social media it helps your Alexa ranking.

  • Write Main points you'd like to make about the topic
  • URLs for sites are helpful provide additional information
  • URLs for Web pages are helpful to illustrate your points

Get Alexa certified web metrics- Getting “Certified” means that you have installed an Alexa Certify Code on your site that allows Alexa to directly measure your website's traffic. Once your site's metrics are certified you can choose whether or not to publicly display your directly measured unique visitors, page views, and ranks.

By using this tool, you will get accurate result of web analytics these System is certified by Alexa.  Alexa’s certified web metrics will also Get detailed recommendations for increasing web traffic.

Install Alexa toolbar- Alexa toolbar is used to send yours clicks to Alexa servers to get your website rank. If you want to know the rank of your website install Alexa toolbar on your computer. Installing Alexa toolbar is the really easy task:  

  • Visit to Alexa Toolbar Installation Page with your favorite browser.
  • Click on Install Alexa toolbar.
  • That’s it Alexa Toolbar extension in your Browser.

After installing Alexa toolbar, you are able to check visits in your site it’s also hit Alexa for providing your site data. Alexa toolbar also helps increasing your website ranking if you below a 1 million like 400 lacs or 50 lacs.

Write a guest posts - Guest blogging means contributing a post to another person’s blog in ordered to build relationship with other authors.  It is also useful for exposure, authority, and links.

It’s also a great way to increase Alexa rank of your website. Guest post are helpful to build backlinks, having good number of backlinks are helpful to improve Alexa rank and your sites linking in number definitely go high. When you write a guest, post don’t forget the quality of content. You can also consider other methods of build backlinks, which will help you to increase sites linking. It helps to positive impact on overall site traffic and Alexa ratings.

Install the Alexa rank widget - Alexa Traffic Rank Widget is the best WordPress plugin to add Alexa ranking widget to your website. Alexa does not require you to provide any login details only site URL. Alexa is a famous tool used to rank and check website traffic.

Alexa widget will help you to increase Alexa ranking. It helps to show the current Alexa ranking status of your website.  firstly, you have to do is register with your website to alexa.com and paste the given code in the source code of your blog.

Is Alexa ranking still important in 2018?

Many bloggers ask about the importance of Alexa ranking in 2016 or 2018.

If you want to impress your visitor, then it matters most, and Alexa helps you to identify popularity of your competitor website or its help in link building process.   Alexa ranking is important for you.

So, these are the few ideas that will help you to increase the traffic of your website by using Alexa ranking system. Hope this post helps you finding what is Alexa ranking and how it helps you to increase your website traffic.


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